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Privacy Policy



Effective Date: September 6, 2026

At ROXEN INTERNATIONAL PVT LTD (“Company,” “we,” “us,” or “our”), operating under the brand name NATURAYAS (“Naturayas”), we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, protect, and disclose information when you visit or use the Naturayas website, purchase our products, contact us, or otherwise interact with our services (collectively, the “Services”).

Customer Care Email: info@naturayas.com

Office Address: Same as mentioned on our Contact Us page.

By accessing or using the Naturayas website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described below. If you do not agree with this Privacy Policy, please do not use our website or Services.

1. Information We Collect

When you visit or use our website, we may collect certain information that you voluntarily provide to us or that is automatically collected through your use of the website.

Personal Information

Depending on how you interact with us, we may collect information such as:

  • Full name
  • Email address
  • Mobile or telephone number
  • Billing and shipping address
  • Delivery details
  • Account information
  • Order and purchase details
  • Product preferences
  • Information provided while contacting customer support
  • Feedback, reviews, or other communications you submit to us
  • Any other information you voluntarily provide to us

You may browse certain portions of our website without providing personal information. However, certain features, including placing an order, may require you to provide relevant information.

2. Information Collected Automatically

When you access our website, certain technical information may be collected automatically. This may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Website pages visited
  • Date and time of access
  • Referring and exit pages
  • General website usage information
  • Other technical or analytical information

We may use this information to understand how visitors use our website, improve website performance, troubleshoot technical issues, maintain security, and provide a better user experience.

3. Cookies and Similar Technologies

Naturayas may use cookies and similar technologies to improve your browsing experience.

A cookie is a small file stored on your device by your web browser. Cookies may help us:

  • Remember your preferences
  • Keep items in your shopping cart
  • Improve website functionality
  • Understand website traffic and usage
  • Analyse website performance
  • Improve our products and Services
  • Measure promotional and advertising effectiveness
  • Provide relevant content and communications

Some cookies may be temporary and expire when you close your browser, while others may remain on your device for a longer period.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of our website.

Third-party services used on our website may also place cookies or similar technologies on your device. We do not control the privacy practices of such third parties.

4. How We Use Your Information

We may use the information we collect for legitimate business and service-related purposes, including to:

  • Process and fulfil your orders
  • Arrange delivery of products
  • Process payments through authorised payment service providers
  • Provide customer support
  • Respond to your questions, requests, and communications
  • Maintain and manage customer accounts
  • Improve our website, products, and Services
  • Understand customer preferences and purchasing behaviour
  • Personalise your website experience
  • Detect and prevent fraud, misuse, or unauthorised activities
  • Maintain website security
  • Resolve disputes and troubleshoot problems
  • Comply with applicable laws and legal requirements
  • Send transactional communications relating to your orders
  • Send promotional communications where permitted and where you have provided appropriate consent
  • Conduct internal research, analysis, and business planning

We will use your information only for purposes that are reasonably connected with our business, the Services we provide, or as otherwise permitted by applicable law.

5. Order and Payment Information

When you place an order through the Naturayas website, we may collect information necessary to process and fulfil your purchase.

This may include your name, contact information, billing information, shipping address, order details, and other information required to complete the transaction.

Payments may be processed through third-party payment gateways or payment service providers. Naturayas does not intend to store complete debit card, credit card, or other sensitive payment credentials on its own servers.

Payment information may be collected and processed directly by the applicable payment service provider in accordance with its own privacy policy, security practices, and terms of service.

6. Customer Communications and Feedback

If you contact us by email, phone, contact forms, social media, or other communication channels, we may retain the information you provide to us.

This information may be used to:

  • Respond to your enquiry
  • Provide customer support
  • Resolve complaints
  • Process service requests
  • Improve our customer experience
  • Maintain appropriate records of communications

If you submit a review, testimonial, feedback, or other content through our website or other channels, we may use such information in accordance with the applicable terms and permissions.

7. Marketing and Promotional Communications

From time to time, Naturayas may send information about products, new launches, offers, promotions, services, or other updates that may be relevant to you.

Where required, we will obtain appropriate consent before sending promotional communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe option included in the communication or by contacting us at:

Email: info@naturayas.com

Please note that even if you opt out of promotional communications, we may continue to send essential transactional or service-related communications, such as order confirmations, shipping updates, payment notifications, or customer-service responses.

8. Sharing of Personal Information

We may share your information with trusted third parties where reasonably necessary to operate our business and provide our Services.

Such third parties may include:

  • Payment gateway and payment processing providers
  • Courier and logistics partners
  • Website hosting and technology service providers
  • IT and technical support providers
  • Analytics and website performance providers
  • Customer support service providers
  • Marketing or communication service providers, where permitted
  • Professional advisers and service providers
  • Government authorities or law-enforcement agencies where legally required

We expect third-party service providers who process information on our behalf to handle such information appropriately and in accordance with applicable contractual, security, and legal requirements.

We do not sell your personal information to third parties for their independent marketing purposes without appropriate consent where such consent is required by law.

9. Disclosure Required by Law

We may disclose personal information where we believe such disclosure is reasonably necessary to:

  • Comply with applicable laws, regulations, legal processes, or government requests
  • Respond to lawful requests from government or law-enforcement authorities
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of our customers or other individuals
  • Investigate suspected fraud, misuse, security issues, or illegal activities
  • Enforce our Terms and Conditions or other applicable policies

10. Business Transfers

If ROXEN INTERNATIONAL PVT LTD undergoes a merger, acquisition, restructuring, reorganisation, sale of assets, or similar business transaction, personal information held by us may be transferred as part of that transaction.

Any such transfer will be handled in accordance with applicable laws and appropriate privacy and security requirements.

11. Links to Other Websites

Our website may contain links to third-party websites, applications, social media platforms, payment providers, or other services.

These third-party websites operate independently and may have their own privacy policies and terms of use.

Naturayas is not responsible for the privacy practices, security, content, or policies of third-party websites. We encourage you to review the privacy policy of any third-party website you visit.

12. Data Security

We take reasonable technical, organisational, and administrative measures to protect personal information against unauthorised access, misuse, loss, alteration, disclosure, or destruction.

However, no method of electronic transmission or storage is completely secure. Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted through the internet.

You should also take reasonable precautions to protect your account credentials and personal information.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing Services, maintaining business and transaction records, resolving disputes, preventing fraud, complying with legal obligations, and enforcing our agreements.

The actual retention period may vary depending on the type of information and applicable legal or business requirements.

14. Your Choices and Rights

Depending on applicable law, you may have certain rights regarding your personal information, which may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of information where legally applicable
  • Withdraw consent where processing is based on consent
  • Opt out of promotional communications
  • Raise questions or concerns regarding our handling of your information

To make a privacy-related request, please contact us at:

info@naturayas.com

We may need to verify your identity before processing certain requests.

15. Children's Privacy

Our website and Services are not intended to knowingly collect personal information directly from children without appropriate parental or legal consent.

If you believe that a child has provided personal information to us without appropriate consent, please contact us at info@naturayas.com so that we can take appropriate steps as required by applicable law.

16. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our business practices, Services, technology, or applicable legal requirements.

Any updated Privacy Policy will be published on this page with the revised effective date.

We encourage you to review this page periodically to remain informed about how we collect and use information.

17. Your Consent

By accessing or using the Naturayas website and/or voluntarily providing your information, you acknowledge and consent to the collection, use, processing, and disclosure of your information as described in this Privacy Policy, subject to applicable law.

Where consent is required for a particular processing activity, we will seek such consent in the manner required by applicable law.

18. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the way we handle your personal information, please contact us:

ROXEN INTERNATIONAL PVT LTD

Brand: NATURAYAS

Customer Care Email: info@naturayas.com

Office Address: Same as mentioned on our Contact Us page.

We will make reasonable efforts to address your privacy-related concerns and requests in accordance with applicable laws.

Last Updated: September 6, 2026